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Recipe to Riches

Recipe to Riches poster
  • Release date:
    3 September 2013 (USA)
  • Genre:
  • Summary:
    The 12-part series, screening once a week, will lift the lid on the food we buy and give viewers a mouthwatering insight into a recipe’s journey from its creator’s kitchen, through to the branding, product launch, and finally to supermarket shelves. Each episode, three budding food entrepreneurs will be guided, mentored and judged by our experts: Carman’s Fine Foods owner Carolyn Creswell, advertising guru David ‘Nobby’ Nobay and renowned chef Darren Robertson. The three experts help the contestants battle it out to see if their product can reach the 19.5 million Australians that pass through Woolworths’ 900 stores every week. Each episode features three different contestants who compete in a particular category such as Man Food, Desserts or Condiments. Viewers will follow the contestants as they 'batch up' their dishes to see if their recipe can be produced on a mass scale, then devise a brand for their product in a brand workshop and create a product launch strategy. [+]more
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